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Checklist for a compelling marketing message?

Oct 03, 2006 3:16 am

re: Checklist for a compelling marketing message?

Reg Charie

If you are marketing in a medium other than your web site then consider using a means of tracking visitors coming from the ads.
Coded links, unique landing pages are 2 methods we use all the time.

Landing pages are great for hard copy, newspaper/magazine ads and even vehicle signs.

One of our vehicle signs has www.our_domain.com/truck

If you have a long domain name consider getting a short one just for this purpose. The person going to the short domain name can be transparently directed to the main domain's page of choice.

Use your webstats programs to track the paths visitors take through your site to determine the effectiveness of your copy.

There are about as many "standard" styles of marketing as there are marketers.

Reg

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