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Free Marketing Operations webinar on November 17Views: 200
Nov 01, 2006 6:37 pm Free Marketing Operations webinar on November 17

Gary Katz
I wanted to call your attention to a free Marketing Operations webinar we're conducting on November 17. Please pass along this information to anyone you think might be interested.

If you'd like your organization spotlighted for its Marketing Operations experience and
best practices in a future webinar, please e-mail me at gary@mopartners.com.



Marketing in MOtion: Leveraging Marketing Operations for Results

Join us for a free live webinar on November 17

It's tougher than ever to be a marketer. Marketing teams are under extreme scrutiny to show their contribution to the organization's bottom line. The average CMO stays in place less than two years. Headcount and program budgets are constantly at risk. Expectations to deliver more with less persist nonetheless.

Fortunately, the emerging field of Marketing Operations (MO) holds great promise in addressing these significant challenges. On Friday, November 17 at 9 a.m. Pacific time,
you'll have a rare opportunity to dive deeper into the evolving function of Marketing Operations during a free live webinar - the first in a series of webinars on Marketing Operations presented by Marketing Operations Partners' CEO Gary M. Katz and other leaders in the field. During this 40-minute webinar you'll learn:

* What Marketing Operations is and why it's important
* The Seven Deadly Sins that are driving the need for Marketing Operations
* How Marketing Operations:

- accelerates the sales and buying cycle
- provides the infrastructure for scalability, knowledge sharing and synchronized
- drives organizations to take ownership of the customer experience
- supports CMOs in working more closely with CEOs and the C-team to deliver the
enterprises' strategic agenda
- enables marketing to demonstrate its ROI

* Key characteristics and motivators that indicate an organization's readiness to formalize its Marketing Operations function

The webinar will conclude with a 10-minute Q&A session.

Many leading organizations have recognized the value of adding Marketing Operations capability to their organizations to deliver operational discipline and accountability. By leveraging the cornerstones of Marketing Operations - process, technology, guidance and
metrics - CMOs and their teams now have the framework and infrastructure they need to run Marketing like a fully accountable business.

Who should attend: CMOs, VPs of Marketing, CEOs, GMs, COOs, CSOs, VPs of Sales, CFOs, marketing directors, Marketing and Marketing Operations staff, anyone who works interdependently with Marketing

Space is limited.
Reserve your webinar seat now at:

Those that register by November 15, 2006 will receive a free white paper by Gary Katz, "Marketing Operations: A Three-Phase Self-Assessment to Determine if Your Marketing Organization is Ready to Change Its M.O. Now."

About the Presenter:

Gary Katz is a veteran with more than twenty years of marketing and change management experience in the technology industry in corporate, agency and entrepreneurial positions, where he directed corporate marketing, communications, public relations, lead generation and qualification, investor relations, and employee communications programs. Previously, he served as director of communications for ShoreTel, director of corporate marketing for Aplix Corporation and senior manager of corporate communications for Insignia Solutions. Before that, he worked as a director, account supervisor, or preferred subcontractor for more than a dozen leading public relations and marketing consulting firms. Marketing Operations Partners (www.mopartners.com) represents Gary's fourth business start-up. He also founded Marketing Operations Partners' sister company,CommPros Group (www.commprosgroup.com) in 2005; Katz Business Communications in 1990; and Public Relations Solutions, Inc. in 1985. Gary holds a master's degree in organization development from the University of San Francisco and a bachelor's degree in public relations from San Jose State University. Gary is past president of the Silicon Valley Chapter, Public Relations Society of America (PRSA), an Accredited Member of PRSA and a certified strategic planning process facilitator by the Institute of Cultural Affairs. He also was a facilitator for the first Voice of the Customer program for Sun University in 1994. He currently serves on the Boards of the Silicon Valley American Marketing Association and
Silicon Valley PRSA.

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