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Difference between a Brand Name & a Trademark??Views: 175
Sep 27, 2008 5:06 am re: re: Difference between a Brand Name & a Trademark??
Anuradha Sarup I'm no lawyer :-) but I think when a company registers it's trade mark it is the 'way it is written/designed' that is protected. Not the name itself.

The company also has to register this trade mark under different categories (areas in which is intends to operate like stationery, electronics etc) The trademark is then protected under these categories.

This leaves the company name and goodwill vulnerable to being used by others
1. for totally unrelated categories. As is the case with Lux and VIP
2. Use the same name but change the way it used in the new trade mark.

There were some new laws being debated on this aspect but I'm not sure if anything has actually come into affect.

Private Reply to Anuradha Sarup (new win)

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