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The CopyWriters Connection

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How to write a good copy

Nov 15, 2005 6:48 pm

re: How to write a good copy

Simon Payn

One way to learn to write good copy is by...copying what other people have written.

When I first started learning, I sat down and copied...by hand... examples of the best sales letters that I could find.

Copy them out several times...until your hand hurts.

It seems crazy, but if you do it enough, a kind of magic happens.

The use of words, phrases...even entire selling techniques get transferred into your head.

And then the next time you start writing your own copy, some of these words and techniques start spilling out.

Don't believe me? Just try it. But you've got to keep working at it. Just one letter won't be enough.

Here's one to start with. It's written by one of my mentors, Harlan Kilstein. You might find the content of the letter interesting too. See: http://www.sixfigurecopy.com/?simon

Simon

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