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The CopyWriters Connection

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How to write a good copy

Nov 16, 2005 7:08 am

re: How to write a good copy

Dushyant

Hi!!

You can write a good copy only when u actually fall in love with the product. It is very important to get under the skin of a consumer n feel it the way s/he would, for tht product. And, 'that' is easier said than done:)

Try the product (if u can), keep it with u all the time. In the bed, on the basin, in the loo. And once u're convinced u love it, u're bound to write about it from the heart.

One more important thing would be to constantly raise questions. Ask the client - Why would his product sell better? If u're convinced, try building the product's 'point of difference' around it.

And that's the secret of writing a good copy. I bet u already knew it;)

Regs,
Dushyant.

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