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The CopyWriters Connection

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How to write a good copy

Nov 18, 2005 9:13 am

re: How to write a good copy

Tejas Datta

I've learnt this the hard way!

1. Never try too hard to write a GOOD copy. You may end up doing otherwise.

2. Ironcially, the only thing that makes copywriting difficult is "simplicity".

You know, "It is very simple to be difficult but it is very difficult to be simple." (I don't remember names too well, so you gotta find out who said this yourself.)

And please, please, please...
3. Do not follow the rules of grammar, if it restricts your idea! Grammar is not religion, you know!

For copy, I believe, is written for the everyday man, who doen't give a rat's ass about grammar (that is if he is interested in the product - courtesy steven)

I've got very little experience in the industry. So you don't have to follow ants really, you already have giants speaking to you on this topic.

Take it easy!
Tej

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