Wot's... Uh The Deal (Vijai)
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Testimonials...
How effective are they? Are they as effective as they used to be (like say 5-15 years ago)? Do they have the potential to dilute a campaign? Are they seen as a method to 'fill space'? Or do they actually have the potential to buy an audience's attention? Most testimonials where the concerned individual is really someone famous somehow makes the grade. But what about those situations where the endorser has achieved great success in business or enjoys reasonable social standing but is not as famous, and requires a small paragraph to be devoted to who he/she is?
Do you include testimonials in your copy? How effective have they been?Private Reply to Wot's... Uh The Deal (Vijai) (new win) |