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The Art of Testing

Feb 21, 2006 1:37 am

The Art of Testing

Steven Boaze

You must never assume that the way you think is
the way other people think. I have seen many
professionals go bye-bye because they were so
sure that they had a handle on the marketplace,
and they wouldn't adjust their thinking to market
demands.

They felt it was not their misreading of the
wants of their customers. They felt that these
prospects weren't getting their all so important
message. They would not admit it was their
problem.

This type of ego trip will send you backwards.
Don't ever feel bad that an idea you had didn't
work. That lesson is as important as finding what
does work. You will not waste any more time or
money on ideas that have bombed.

Thomas Edison tried thousand of compounds for the
filament of his electric light. Every one that
didn't work was logged, and no more time was
spent on that material. He was always sure that
knowing what didn't work was just as important as
what did!

Steven Boaze

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