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| Feb 22, 2006 9:46 pm |
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Get Interested People To Respond |
Steven Boaze
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Are you wondering how to get different results in
your business, while continuing to do what you've
always done? If so, maybe this will help. You
see, for results to change, the steps leading to
them must change. In other words, you must change
what you do.
I know that sounds crazy. Well, it may sound
crazy, but I have to tell you, my experience
teaching thousands of professionals from many
specialties has shown me this is big problem. How
can people reach new level of success and
self-esteem without changing their behavior?
I'm being very honest. Convincing people to
change how they think about their business is the
greatest challenge I face. Why? Because we've all
been taught to think that being "good" is good
enough.
That knowing how to handle customers is all it
takes. That "image" and "personal promotion" will
catapult us to levels of income most people only
dream about. Well, it's time to wake up.
Remember, I'm speaking from experience here. I've
been there just like you. And, I can assure you
now, that as soon as you change your thinking,
you'll not only change your income, you'll change
your life.
What kind of thinking am I talking about?
Well, the kind that says things will improve as
soon as you get "your name out there," as soon as
you establish a "reputation." Please understand,
I'm not saying name "recognition" and a positive
reputation won't help. They will...a little. And
they certainly can't hurt.
But, the time and money spent getting such
so-called "ingredients of success" in place puts
man -- people out of business, or at best,
provides them with a meager income.
You know, if all it took was name recognition,
most of us would be rich. And, since so many
business and sales people offer ads with names
and pictures on them, their phones must be
ringing off the hook, right?
Now, you and I both know that the theory of name
recognition and image is far different from
reality. Reality is, the phones don't ring, at
least not often enough. There's a long, long wait
between calls, sometimes years and years before
recognition and image bring in big money. If
you've got lots of time and money, just keep
doing what you're doing.
The same holds true for people coming into your
place of business. Recognition and image will
also not fill your place of business with wall to
wall people. Sure word of mouth will help, but it
generally takes years of people talking for the
word to get around.
But, if you want to speed the process up, stop
doing what you're doing now and start marketing
in a different, direct way. People will call. Not
only that, they'll call or come in because
they're really interested in your product or
service.
And, as I said earlier, getting customers to
respond is the bottom line. When you recognize
that having other people recognize you doesn't
pay the bills, you'll be on your way. When you
accept that your mind has to become a marketer's
mind, you'll begin the process of a new life.
When you realize that top-producing business and
sales people don't do what everyone else
does...and that behaving differently is the
reason they're top-producing, you'll make a big
breakthrough.
It's true. How you see the world determines how
the world sees you. In other words, if you think
the world is full of people who are interested in
what you have to sell, and that your job is to
find those people through marketing, you will
find them.
If on the other hand, you feel your
"professionalism" arid "good name" are enough to
make people beg for your products or services,
but you're not making sales, it's time for a new
view.
We always, always get what we want - if we have
the psychological strength to focus on it,
filtering out all the noise and meaningless
static that surrounds us. I firmly believe that.
And I know, if you're paying attention to "image"
and "professionalism," you're letting meaningless
noise drown out what's really important.
Which is...? Getting interested people to respond
to you. Think carefully. Open yourself to new
realities. When you do, you can experience all
kinds of new successes!
Steven BoazePrivate Reply to Steven Boaze (new win) |
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