farrukh_copywriter(at)yahoo.com
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Hi Glenda,
It's great to see what you have achieved by 'doing it yourself'.
The write-up you have submitted for review pretty outlines much of your life's highlights.
As an advertising and marketing person, I would like to suggest a few things in case you want to 'market' your book with a few lines of text strategically placed in newsletters, etc.
Please forgive me if you find me blunt, this is just one guy's opinion. Kindly take what you think helps, ignore the rest:
1. An appetiser should be smaller than a meal. A few bites would suffice. Meaning the less promotional text you have, the more likely it is to be read, if it is going as an ad.
2. Make people curious. Let your book tell the story. Tell us the challenges that stood before you. Tell us you achieved great things despite all that. Don't tell us how it happened in the promo text though. Ask us to find out - by buying the book!
3. Have you seen how in the final minutes of an episode of a long-running series, or just before a commercial break, the viewer is told: "We are going to see how.... and why... and how the hell... so keep watching." In all your exposure, tell us what we can expect but only tease us with it so that we have to buy your book for the real details.
4. Take some witty, shocking, challenging anecdotes and quotes from the book which your friends have found memorable. Use them in your promo copy.
5. End your copy with a "call to action". Tell us how we can get the book, how we can get in touch with you, your etc.
6. Tell us how you think the book can help us - maybe people who have a family member facing the same challenge, etc. The last line of your current writing does that but the promise can be more specific - "the book shows you how you too can..."
So these are a few suggestions, but only my humble opinion. Last time I replied to your inspiring post I think my email didn't get through because I might have put my blog link in it. So this time, I'll just share my name - farrukh.Private Reply to farrukh_copywriter(at)yahoo.com (new win) |
