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Requesting feedback on book burb

Mar 03, 2006 3:05 am

re: Requesting feedback on book burb

Steven Boaze

Hi Glenda,

I agree with Farrukh on telling your audience
a little something punchy to get to the order
button.

Of course, you already know online messages are
a little different than offline. So to make this
have balance, your burb must entice to sell.

This doesn't mean to hype it up, it means to
incorporate what's real with benefits. I've
found that in order to translate into specifics,
in your case, divide the sentences up onto
a seperate doc. Take each one and break them
down even further where you'll end up with
vital keywords. Take those keywords and let
your imagination flow into a component of
"want to know more." The less jargon you
have, the more chance your reader will want
to read more.

You're doing a great job and keep us posted.

Steven

Private Reply to Steven Boaze (new win)

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