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The CopyWriters Connection [This Network is not currently active and cannot accept new posts] | | Topics
Requesting feedback on book burb - take #2Views: 121
Mar 14, 2006 10:05 pm re: Requesting feedback on book burb - take #2

Murray Farrell
I am 'no copywirter' but here is my approach from some of the work, study and speech writing I have done for myself.

OPENING
What would you do if you could not walk, had limited hand function and your speech was extremely difficult, if not impossible, to understand?

This could happen to you tomorrow; but if you are Glenda, starved for oxygen at birth and left with cerebral palsy, you will know what to do and how to cope.

Glenda's story is amazing espcially when you consider one medical professional ....

I have attempted to : -
Grab attention in the opening
Sell the sizzle not the sausage.
Put the reader in Glenda's position - and how these circumstances could apply to them later today ...

My opinion only. There are millions of opinions on every topic and most of them are correct if/when they match your belief system.

Good Luck.

Regards,
Murray

Private Reply to Murray Farrell (new win)





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