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Oct 02, 2006 5:45 am |
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re: Your thoughts about 'editorial' skills required by copywriters... |
harsh dutta
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I believe in this era of super-specialization, editing and copywriting can be easily considered to be two branches of the same tree. A copy writer would essentially be a creative writer who can play with words, understand customer requirement and weave the content accordingly.
A person strong in copywriting can be discounted for not having sufficient copy editing skills. His specific job is to create a copy. It is the copy editor's job to proofread the same.
Moreover, a pursuasive copywriter with equally strong copy editing skills is rare to find. Choose your domain and be the master of it - that's what I would say.
On the flip side, a freelance copywriter needs to be equally adept in editing because more often that not he will have that job to do.
- Harsh Private Reply to harsh dutta (new win) |
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