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| Oct 02, 2006 4:56 pm |
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re: re: re: Your thoughts about 'editorial' skills required by copywriters... |
| Achuth Nair
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hmmmm.....
Here I can see a lot of misconceptions formed of the profession of CopyWriting. A Copywriter who plays with words are antique pieces nowadays. You can find them in Advertising Museums and not in Advertising Agencies. In the Era of Ideas you are talking of little details of proof reading and editing, etc. What about single line ads. It is not essential that the Idea 'has' to come from the visualiser or art Director or whoever is posted to 'IDEATE'. So if a person is skilled in giving strategical thought on how to effectively sell a product by standing out in the clutter of the communication and understand the consumer mindset and can craft ideas that will take the brand/product into their hearts... well that's enough. EG: I'm Lovin' it! (Mc Donald's) Advertising copy is one-one conversation with the prospective customer. you treat him like a friend in your copy. Do you think of grammer and diction and pronounciation and whatever when you converse with your closest friend? If yes then forget being a copywriter. You can fare better in business communication and not marketing communication. I hope somebody will be tempted to count the 'mistakes' in this piece. Go ahead! Be a lo... well you understood!
AchuPrivate Reply to Achuth Nair (new win) |
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