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The CopyWriters Connection

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Your thoughts about 'editorial' skills required by copywriters...

Oct 03, 2006 5:02 am

re: re: re: re: Your thoughts about 'editorial' skills required by copywriters...

Kunal Budhbhatti

Achuth's right! Copywriting is NOT about words. It's about merging ideas and strategy. It's about differentiation AND relevance. It's about developing freshness AND a feeling of comfort. I could go on and on. But hey, I guess for those who are starting off, I can only say, copywriting is about knocking on someone's door with YOUR own doorbell. The response from inside will depend on enchanting your bell is. ;-)

Hey Achuth, how's Dubai treating you man? Lemme know if you need another writer there! :-)

Kunal

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