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The CopyWriters Connection

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how to write emailer copy

Oct 06, 2006 4:36 pm

how to write emailer copy

harsh dutta

Recently, I had a client who wanted to create a copy for a mailer that was to be sent to end customers. He owns a jewelery website and wanted to reach out to his prospective customers (global).

I have two questions here...

1. What shld be the length of the emailer copy? 100 words??

2. Shld the mailer copy be creative or shld it be very simple so that every layperson can get the message efectively.

- Harsh

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