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| Oct 07, 2006 5:22 pm |
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re: Your thoughts about 'editorial' skills required by copywriters... |
Sharif Khan
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Thanks all for sharing your views on editorial skills for copywriters. It has been a helpful perspective builder.
The way I see it, Copy Editors and Copywriters, have different talents. Copy Editors focus on the form and Copywriters focus on the function.
Of course, it is a given, that copywriters should have a strong command of the english language, and should always deliver very professional, polished copy with high standards of excellence. But their main focus should be on the function -- delivering results based on the specific objectives of each writing project whether to educate customers, motivate staff, bring in more leads for sales people, sell more units of a product, upsell to bigger clients, secure larger contracts, or whatever the case may be.
I don't think copywriters should spend a majority of their time editing other people's work and every communications piece a company sends out. That's where the Copy Editor comes in. Someone who can always find ways to make copy read better, and work with the subtlties of the english language to refine a piece, and make certain passages within an effective piece to 'sing.'
So I think it's important to make some distinctions when interviewing for a copywriter's position.
Sharif Khan
Author, The Hero Soul
http://www.herosoul.com
Private Reply to Sharif Khan (new win) |
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