|
|  |
|
|
|
| |
| Oct 17, 2006 10:15 am |
|
re: re: re: how to write emailer copy |
| Saniya Kirpalani
| |
Nice Posting with an interesting question.
My thoughts-
1. Every product has a TG (especially jewellery) – even if the client may not understand this clearly. Think it through rationally. What jewels stimulates a SEC A + B audience will not get the attention span of a Sec C / D group. Its for you to get your client to remember that if you want a significant result from the mailer.
The easiest way to do that is to ask him if he thinks his product is exclusive and pricey- go for the SEC A + B audiences and you will need visuals with text that stimulates their response.
If it’s mass market your client hopes to target then the website / mailer will need to make significant number sense - that is the digital "product" pull strategy- will be required to elicit the response so that the TG actually reads it.
IMHO- Content has to follow its first & last rule – across cross media formats- it’s got to be original, clear, concise and creative. Both visually and textually to engage its end audiences.
Best of Luck
Private Reply to Saniya Kirpalani (new win) |
|
| |
|
