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The CopyWriters Connection [This Network is not currently active and cannot accept new posts] | | Topics
what's you think should be the backbone of an ad agency?Views: 174
Nov 27, 2006 4:35 pm re: Would you read and respond to a boring message, or an interesting one?
Achuth Nair If creativity is not the backbone then what else is? If it is not creative it will not sell. Well somebody with common sense had said it. The basic problem is that you donít know what creativity is in advertising lingo. In advertising Creativity is ďcreating an idea that will help sell the productĒ and not your artistic inclinations or poetic leanings. If you want to satisfy your artistic urge leave advertising and do some paintings and exhibit somewhere. If you want to satisfy your urge to write then write it.. get it published by a book publisher and get a booker award. Donít come to advertising. Because it involves millions of the clientís money and you canít waste it.

And I donít what know what your account executives sell. The concept? The design? The colours? The Copy? Or are they just glorified courier boys?

TC
ACHU

Private Reply to Achuth Nair (new win)





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