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The CopyWriters Connection [This Network is not currently active and cannot accept new posts] | | Topics
Your thoughts about 'editorial' skills required by copywriters...Views: 123
Nov 30, 2006 10:47 am re: re: Should copywriters take up a predominantly proofreading job?

farrukh_copywriter(at)yahoo.com
Good eye for detail Anuradha - congrats - you win yourself a hug too for spotting the typo!

The car and tyre analogy is a creative one - we could add that a person who drives should know the traffic rules. Otherwise...

A huge huge brand recently misspelt one word out of two in a LAUNCH ad. Imagine the first impression that this misspelt doublespread ad made on the target audience.

A mistake like that could cost the writer his job. The client might have been rushing the release perhaps or making a zillion changes but still, the responsibility for the copy does rest with the person who writes it.

You are right - we have to know the rules first before we use creative license to break them.

farrukh
Copywriter & Journalist

Private Reply to farrukh_copywriter(at)yahoo.com (new win)





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