|| Good eye for detail Anuradha - congrats - you win yourself a hug too for spotting the typo!
The car and tyre analogy is a creative one - we could add that a person who drives should know the traffic rules. Otherwise...
A huge huge brand recently misspelt one word out of two in a LAUNCH ad. Imagine the first impression that this misspelt doublespread ad made on the target audience.
A mistake like that could cost the writer his job. The client might have been rushing the release perhaps or making a zillion changes but still, the responsibility for the copy does rest with the person who writes it.
You are right - we have to know the rules first before we use creative license to break them.
Copywriter & Journalist
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