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| Apr 19, 2006 8:01 pm |
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Instant Business from your Postman |
Robert Harrington
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Assuming you have a product or service that you feel sure that people wish to buy and have no time or love of cold calling and other tacky friendship losing methods of sales messaging consider using your friendly and oh-so-cheap postman.
It’s called a Postman’s Walk and I have just helped a young seamstress set up her own clothing alteration’s business using this method.
The very cool thing with the Postman’s Walk is that you can pick your customer profile from the post office demographics and only pay to deliver to that client.
For instance we wanted older wealthy clients living in middle to high-end high-rises, because lack of space and high disposable income would make them the best possible prospects for her service.
So we made up 1000 nifty flyers highlighting the benefits of her service, went to the post office website, picked out our target area and delivered the flyers to the local post office for delivery to our target market.
The flyers cost 10 cents each to deliver, so for a little over a hundred dollars, or the price of a coffee lunch at Starbucks we get our flyers delivered in with the regular mail where it gets attention.
We received 10 calls and 4 of them are now clients, which with this type of service business means repeat business.
So our cost is 25 dollars per new repeat client… and even better… ZERO PROSPECTING TIME!!!
Cheers
Robert
Private Reply to Robert Harrington (new win) |
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