Carlos Scarpero www.ItsAboutResults.com
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I personally don't like First Look cards and find myself sending them less and less. With family and friends, send them a pic + card, maybe a party, vacation etc. Put a silly caption on it. Make it goofy and fun. Don't put a DVD in it. Then, call them later and ask if they got it. Then say, "hey you wanna see how I made it?"
With cold market, like Realtors and whoever, I don't use First Look either. I prefer custom cards related to their field. I recently did a campaign to a sales training franchise and one of my cards was a custom card with their founder that I grabbed off of their website along with a quote from the website. On the inside was a short message and a very casual photo of myself (the same photo I'm using on Ryze).
Here are some of the comments I got...
"wow, that's very original and certainly got my attention"
"Being in the sales training business, I see sales oriented systems every day. Thanks for doing something original and interesting."
The best one though was a guy in Denver. I'm in Ohio. He said on my voice mail...
"I have been prospected by at least 4 SOC people here in Denver. Their cards have been stale and boring. You on the other hand have been original and interesting. Thanks." Next day, did a GAW and apped him up as Entrepreneur on the spot. THAT'S THE POWER OF THE CUSTOM CARD!
Triple your referrals quickly, easily and cheaply
http://www.itsaboutresults.com
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