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| Nov 04, 2007 10:26 pm |
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re: How Would You Feel? |
Kevin Burns
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Mitch,
Is it normal that you build a brand new presentation for each and every group you speak to? That's kind of what I read from your post. That's a huge investment of time to have the evaluations come back as "pretty good."
Hey stuff happens in a meeting. It sounds as though you weren't real clear about your requirements or expectations.
In my contract with clients it is real clear, no food, no coffee, no conference center staff floating about, no "U" shaped rooms. If any of that stuff happens, I will not present.
Your job, as I see it, is to teach. You can't do that if you don't have their attention. No distractions or you don't go on.
As for having 2 and a half hours of info, that's a lot of information. You have got to be able to allow yourself room to edit if things happen. If you had started late would you have run late or would you have edited?
It's almost impossible to edit content that you are presenting for the first time. I hope you're charging tens of thousands of dollars for sessions that are industry-specific. But you said you did it for nothing and that's exactly how THEY treated its value: nothing.
My suggestion is to write a presentation you can do over and over and over again and then tailor it to their audience. I have one keynote presentation that I have done about 700 times now. My stories don't change, my points don't change but what it means to the audience in front of me does change. I tailor my speech for them. I do NOT customize a new one each and every time. If you customize every time, you put way too much work in to have no one there to hear it.
Get real good at one thing and one thing only. Don't try to be a generalist. Be an expert in one thing. (Mine is Attitude). Then build your presentation around that one thing. And stop doing that one thing for free. Here's the truth about no-fee presentations. Rarely do no-fee presentations get a referral. If it wasn't important enough for you to charge for it, it's not important enough for the meeting planner to tell someone else about it. People who charge stupid amounts of money get stupid amounts of referrals. Why? Perceived value.
Good luck my friend.
Kevin Burns
Author & Attitude Adjuster
http://www.kevburns.com
Private Reply to Kevin Burns (new win) |
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