| |
|
| |
Jan 27, 2006 8:26 pm |
|
re: re: Leads |
David Norcross
| |
Hello All
New to the forum. Chris thank you for the invitation. To me I use the concept of "phone-mail-phone to generate leads and this is the process that I use to do so. Having an effective follow up system is key to turning those leads in to prospects and then ultimatley into clients. Prospecting is a system and can be alot of fun.
1. First of all purchase a good contact management software. I used ACT! for many years. However, I have recently switched over to Time and Chaos and love it. I also like FreeCRM as an online tool.
2. Create a sales letter. One the briefly tells who you are and one that outlines what you try and do for your clients.
3. Target your markets. Determine the geographic location and the businesses within that area that you want to contact. You can use something like smart pages and information from the local chamber.
4. Start plugging the company names into your CRM.
5. Make 5 phone calls per day to those specific organizations and ask the receptionist for the name of the contact that purchases your service. DO NOT ASK TO SPEAK TO THAT CONTACT. This is a system and is not about cold calling.
6. Send that lead/prospect a letter and clearly outline within that letter that you will be calling in exactly one week. Of course you have already scheduled this follow up call in your CRM.
7. Follow up in one week and work to set an appointment.
8. Develop a strong follow up system. I recommend email newsletters and send out cards. Both of which are the best sales tools that I have ever used. I can help you with these services if you like.
9. Send out 5 letters and make 5 follow up phone calls every working day of your life.
10.Follow this sytem religously and do it on purpose.
There is obviously much more to this and I will be happy to share more if you like.
I hope this information helps.
david
Private Reply to David Norcross (new win) |
|
| |
|