Walter,

I like this quote from your article - "People don't just 'buy' a product. They 'buy' the concept of what that product will do for them, or help them do for themselves." People need to first figure out that something being promoted is good for them. This is where the power of the "third-person referral" comes into play. This is why I believe PR optimization is so important. It helps create third-party referral "buzz." Every business - but especially small businesses - need this kind of buzz. The best way to get it is via PR optimization.

Lamar Morgan
CDMM - Synergistic Business Marketing
707-709-8605
Need PR?...Call Lamar!

Private Reply to Lamar Morgan 954-603-7901 (new win)