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| Aug 10, 2007 3:52 am |
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re: re: re: re: re: re: Marketing help |
Laura Wheeler
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You are selling a very personalized service, requiring a great deal of trust. Nothing will ever compare in power to personal introductions and handshakes. Here is what is working for us in a similar type of marketing arena:
1. Find events where your target market will be in large numbers. Be there in a way that you can contact them. Get in there and get known, and make it known what you do. Prep a booth layout with some sample forms, brochures, and a good poster that catches their attention. Events will help you if they are TARGETED events - specifically for your target market.
2. Join trade associations where your target market hangs out. Look for those with high value benefits, then USE the benefits.
3. Join the Chamber in your area, and start attending networking events and taking advantage of member benefits. Used right, Chamber membership can get your name out in your region, introduce you to people who can help you move forward, and help you get recommendations. Get to know the Chamber leadership - make yourself visible and helpful to them. They'll recommend names faster and with more conviction when they know you personally.
You may think of your business as being mostly location independent - and it may be long term. But I can tell you from personal experience, that with service businesses requiring a high trust level, nothing else can come close to personal marketing in a local area. People do business faster with people they meet in a familiar setting.
If you want to jump-start your business, start getting out there offline as well as on - you are doing some of the right things to network online, just do it offline too.
Best wishes,
Laura
Mom to Eight
Firelight Business Enterprises, Inc.
http://www.firelightwebstudio.com
http://www.westernhillsinstitute.comPrivate Reply to Laura Wheeler (new win) |
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