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Telling IT Straight [This Network is not currently active and cannot accept new posts] | | Topics
Marketing helpViews: 380
Sep 08, 2007 5:32 am re: Marketing help

Eileen Brown
Hello Tracy.

Some great advice already listed. You got lucky with this
bunch of folks as they know what they are talking about.
When you get over the shock of all the suggestions, here
are some more. Take a deep breath and relax.

I also looked at your site and it is very nice. You
obviously put in a lot of hours and much thought into what
you wanted to show your potential customers. I am going to
throw in a few "buts" here so get ready. Just off the top
of my head I would say...

BUT # 1 - use of color:
The blue colors are lovely BUT seem a little intense. I
would suggest the use of some white space, especially in
the text area.

BUT # 2 - more use of color:
You have the right idea in the general layout and you
obviously like it BUT the use of black darkens the whole
effect a bit too much. Suggestions - can the black and move
the blue behind the text in to replace the black. Use
white on the right side where the text is located. These
changes should make a big difference in the overall look
without a whole redesign at this juncture. Don't think about
redesign now. It is a large task and a few changes could
make a huge difference and not take up near as much of the
time you want to spend on Marketing your business.

BUT # 3 - Readability:
Text should have 1/2 inch to 1 1/2 inches around it. Your
text appears to be sort of "jammed" up against the left
wall. Bring it out a bit from that left wall and it will
be easier to read. Likewise, watch the right margin too.

BUT # 4 - All the text:
I can see you put a lot of effort into choosing the right
words and choosing your words carefully BUT - and get ready
for this, you need the help of a professional copywriter.
You should not have to shell out a load of money but you do
need some rewrites. This is a crucial point.

Example From your site:
Free Investigation Request Form-Here is a form that I
created for Microsoft Word and Open Office users. There
is also a link to the form for people who do not have
either Word or Open Office. If you are using Word or Open
Office, you will be able to send the electronic version of
the form to a potential client and they can fill it out
and email it back to you. There is also a print version
that can be printed out and mailed to a client or taken
out in the field with you.

How it cound be put:
FREE Investigation Request Form.
For use with MS Word and Open Office. Benefits:
• Email - electronic version for potential clients.
• Print - Snail mail to potential clients.
• Print - For P.I. use in the field.

Compare the two and see which one sounds more
professional. Can you see my point?

No more BUT's. Make a list of the suggestions you feel are
valid. Add a time table to achieve each one and you will
be on your way to making changes for the better. Once you
have a product that is marketable (re: your web site) you
will be much better off.

I am certain you are a pro at what you do and earn every
penny you are paid for those services. It seems you just
need to "Back up the truck Chuck!" a tad and take a good
look at all that has been layed out for you here. Please
know everyone means well. You did ask for help and you
certainly are getting lots of it. lol.

If you want to do some rewrites I would be glad to check
them over for you and likewise, I could do some rewrites
for you. Shoot me a PM - I am willing to help.

Blessings,

Eileen :)

"The pure and simple truth is rarely pure and never simple." - Oscar Wilde
http://www.buddywebworks.com/ - Buddy Web Works, More than just hosting.
http://www.buddycopywriting.com/ - Uh, not a web site yet, but the link works.
http://www.bekansas.com/ - A doofuss site, but kinda fun.

Private Reply to Eileen Brown (new win)





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