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Sep 09, 2007 1:52 am |
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(Laura) re: re: Marketing help |
Kathy Buck
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Hi Laura,
You seem to be a real go getter with all the efforts as to marketing your business. Being able to sell yourself face to face is a great thing and the first step with many business's. I though have to question your statement as to your experience with trying to get a marketing person to help you and them just not getting it.
Sometimes a business owner and a marketing person are not a good match. Sometimes the wrong questions were asked by a marketing person. Sometimes the business owner is not open to try anything new or not mainstream because they do not understand.
RE: "Beef up your____" Campaign suggestion. You responded "You might get TRAFFIC from it... but would they be potential CLIENTS, or looking for an entirely DIFFERENT sort of assistance?" (the word "Dicks" was suggested to fill in the blank because PI's were often known as private dicks.)
The tag line "Beef Up Your____"...is an attention grabber, it is and could be gritty, that though is the objective. In a tight niche market is Tracy the only one offering similiar services? Probably not. She needs to stand out someway. Mine was just a suggestion and a spin on a succesful campaign. The sales letter to be included in a post mailing would be directed to PI's and explain the services and the benefits.
Sunny is the other resident marketing person, Im sure she'd agree about the challenges of selling a campaign idea.
Best,
KB
Kathy B Mayhem Marketing "Creative Works & Strategies for the Mill of Human Consumerism" http://www.mayhemmarketing.netPrivate Reply to Kathy Buck (new win) |
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