| |
|
| |
Sep 09, 2007 2:58 am |
|
re: (Laura) re: re: Marketing help |
Laura Wheeler
| |
I wasn't commenting on the slogan you suggested, but rather Tracy's comment about getting lots of viral traffic from pushing an image that can be so easily misunderstood - you suggested using it offline, she joked about using it online. If you cross the line into sexual jokes in a slogan, the kind of traffic you get to a website will be looking for something you are not offering - in fact, that can happen UN-intentionally, when catch phrases develop in certain segments of society that other segments are unaware of.
The number one website problem of small businesses is getting too little traffic. A close second is getting traffic that has no interest in what they have due to poor search returns.
My experiences with marketing pros were in trying to get help in defining a marketing slogan for a business that is not easily defined. I had received some criticism for an approach I had used previously, but when I asked what would be better, I got a "gosh, beats me" reply. From several pros, not just one. They felt they knew what WASN'T right for my business (I already knew that), but they couldn't come up with anything better, no matter the price. There simply was NO suggestion made at ALL, except pointing out what I already knew.
Now, those experiences had NOTHING to do with Sunny. She is, in fact, the first person who ever made constructive comments that actually HELPED. Mostly because she was the first one who even attempted to put themselves into the shoes of the prospective client.
Dealing with the market I deal with, perfection usually isn't the goal. They can't afford that. It is more a matter of choosing the most important things within their budget - they get value and function, but if they could hire a marketing specialist, they wouldn't need me. Due to your different background, you will certainly feel that different things are the most glaring to you. I daresay you could go through any site I built and find flaws - but I could do the same with yours. We simply see different things because our training has been different, and our priorities are different.
Marketing is also highly subjective. There are a hundred ways to do it well, and not a single one that everybody will agree was THE RIGHT way.
Laura Mom to Eight Firelight Business Enterprises, Inc. http://www.firelightwebstudio.com http://www.westernhillsinstitute.comPrivate Reply to Laura Wheeler (new win) |
|
| |
|