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Sep 09, 2007 4:10 am |
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re: re: re: (Laura) re: re: Marketing help |
Lindy Asimus
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Have you considered putting the books aside and talking to the guys (and gals) who are private investigators?
I love it when all the "experts" get into a conflab about this, that and the other, when the customers you want to target are the only experts.
One of the few things I've learned in life is that it doesn't matter what I think is someone's "problem" they ought to attend to. They are going to respond to what They believe is their problem - if they even are aware they have one!
You can't want what you don't have a concept for.
"This is how we do things around here" is a powerful, powerful groove that people are trained to move through. This *is* how it is! That's what they know! "Everybody does it like this!"
The individuals who are wanting to get outside of an established cultural pattern are the minority. Great to work with, but you are really talking "early adopters" in this context.
Think about the personality traits of someone attracted to being a PI. Talk to PI's about what life looks like to them. What do they value? How do they operate when they are doing it automatically? What bugs them? Only then,when you really can see life from their point of view - can you hope to present an offer in language that they will know how to want.
Lindy
Private Reply to Lindy Asimus (new win) |
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