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| Sep 09, 2007 4:10 am |
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re: re: ) re: re: Marketing help |
Kathy Buck
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My comment about Sunny was not negative. I hope it was not taken that way. I adore her blog. She's a smart cookie.
Me bad I thought the comment about "wrong' traffic from Laura was a response to my suggestion.
Sexual Jokes? It was a play on a slang used to describe PI's I also suggested that if the word was to risky to use something tamer. I didnt mean for the word "dicks" to become offensive and be taken in a sexual context.
The concept of creativity & uniqueness has been over thought and misinterrupted as to delivery to a niche market.
A Beef Up campaign was presented to obtain some market leverage by pairing two business's who could both benefit. Know any PI's? ever look in their cars and see all the food wrappers? Beef jerky I'd bet is among them and probably seeking a vendor easier then appraoching hostess cupcakes or Milky Way to add ones label on product.
That is the point that has been missed.
There's is talk about website traffic needing qualified traffic. Thats a no brainer, everyone wants qualified traffic be it online or a store front.
Really regretting I even offered up the suggestion.
Laura, I do not what it is you do. I can though think of many reasons why it would be difficult to come up with any one slogan defining your business. I am not going to get into that now, except to say my experience with one client who had so many services I created divisions and marketed each seperatley. The branding as a business name though came in with colors, logo, jingle, and a goofy mascot.
""Marketing is also highly subjective. There are a hundred ways to do it well, and not a single one that everybody will agree was THE RIGHT way.""
Research makes any campaign less subjective, the hundreds of options get widdled down to whats effective and what a budget will allow. NO campaign comes with a guarentee, any professional saying otherwise is a liar. Thats why they call it ROI projections.
I'll end this with my statement to people who feel marketing is not needed or that they can do it all themselves.
-Marketing is not rocket science, neither is plumbing. Do you though call an electrician to fix your toilet?
I hope I've made myself clearer.
Enjoy the rest of the weekend.
*burp*
:o)
KB
Kathy B
Mayhem Marketing
"Creative Works & Strategies for the Mill of Human Consumerism"
http://www.mayhemmarketing.netPrivate Reply to Kathy Buck (new win) |
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