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| Sep 09, 2007 4:48 am |
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re: re: re: re: ) re: re: Marketing help |
Laura Wheeler
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Marketing is only objective in retrospect. Research cannot predict what people WILL do, it can only show what people HAVE done in the past. It cannot indicate whether there is a real demand for an unknown service or product. And if you ask people if they'd use something they've never used before, accuracy is highly unpredictable. People say all kinds of things with good intentions, which may or may not be acted upon.
Market research can show whether a particular market is overcrowded, but it cannot show whether a prospective campaign into that market will be successful. If there is creativity, there is risk. You cannot quantify creativity, nor can analysis tell us everything - a good deal depends upon the data that is being analyzed, and upon the interpretation of the analysis. The best marketers are still those who combine intelligent research and analysis with gut instinct. That gut instinct is what sets each marketer apart, and what makes marketing subjective. And most marketers take great pride in their creativity, and consider it to be a defining characteristic.
If it were not subjective, and if it were not risky, marketers would give guarantees.
Tracy has worked with her chosen target market for years. She is the best qualified expert here to know what their needs are.
Laura
Mom to Eight
Firelight Business Enterprises, Inc.
http://www.firelightwebstudio.com
http://www.westernhillsinstitute.comPrivate Reply to Laura Wheeler (new win) |
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