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| Sep 10, 2007 11:01 pm |
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re: re: re: re: re: re: re: re: re: re: re: Marketing help |
Laura Wheeler
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Actually, the rumor about linking your own site said that Google checks the Whois on a domain, not the IP.
I've tested out a lot of PR stuff with cross linking my own sites over the last two years. Pretty consistent results - I cross link them, and my PR is up on the next change. I remove the cross links, and the PR drops on the next round. With some of the sites in question, there were NO other marketing efforts, whatsoever. Our method of cross linking consists of a link box on each page of the site, with identical links on each page of the site. Each site has its own set of links going to whatever other sites we own that we think the visitors might be interested in. The links appear pretty much instantly, overnight, and can be anywhere between 500 and 2000 links, depending on which sites we put them on. Now... the ONLY time PR has dropped, is when we removed a significant number of those links. That has not EVER happened after doing ANY other changes.
I would say your friend needs to look at other things besides just cross linking. Two sites can be interlinked to behave as a single site, and Google does not penalize for that - this, again, happens all the time in the web world. A grouping of sites can also form a "network", through a standardized cross link scheme. That is, again, something you see all over the place with numerous legitimate uses. If the content is weak though, they'll treat it as a spamming effort.
There have, in fact, been exactly THREE precisely trackable effects that we could unmistakably identify:
1. PR goes up with cross linking. Goes down with removing cross links. This happened when other changes were not being made, and it is repeatable. These are sites that have been stable otherwise, for a period of two years or more.
2. PR and traffic go up with improved SEO. Each site I produce gets what we term as "level 1" SEO at first, then it is launched, and then we slowly work our way through the site, page by page, optimizing each page. Traffic trends break any previously established pattern and dramatically increase when we do page by page optimization.
3. Content demand. If there was a high demand for the content, it got traffic from Google within 2 weeks, and would grow steadily month by month, without marketing. If there was not a high demand, we had to market consistently to get traffic trends into a growth pattern. The difference between a site with high demand for the content, and low demand for content is unbelievable unless you see it in a way that tells you that this particular factor was precisely the reason why it took off, with virtually no effort to get it to do so.
I've had enough sites of my own that I was able to do some experimentation that I could never do with a client site where the goal was to get it earning as efficiently as possible. I was able to launch a site under controlled circumstances, and watch what happened in response to things I did. I also had a lot of sites that I was working on, so any changes I made tended to be far enough apart so that the results were trackable back to the last change made. I'd only work on a site once every three to six months, so the results from changes were pretty conclusive. We also took into account seasonal trends, and other factors.
If the PR changes had been due to cross linking of my sites, then it would have affected ALL sites. It did not. It only affected the sites that had a significant number of the cross links removed. The rest stayed stable.
Laura
Mom to Eight
Firelight Business Enterprises, Inc.
http://www.firelightwebstudio.com
http://www.westernhillsinstitute.comPrivate Reply to Laura Wheeler (new win) |
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