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| Jan 28, 2008 8:04 pm |
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re: re: Marketing help |
Reg Charie
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Eileen,
>>The only problem with this is so many folks don't know how
to properly do keyword/phrase research or good research in
general. If a person is looking for SEO help it usually
means they need a good researcher as well as someone who
knows how to make it all exchangable and interchangable for
front page google positioning.
By definition a SEO expert MUST be a good researcher as one of the keys is to find out the best search terms.
>>As markets evolve and change so do the keywords. Many keys
have been added to marketing arenas over the past few years
and new key phrases come on all the time.
IMO, the key phrases do not change all that much, especially for the short tail phrases (most commonly used phrases).
I have sites that have been ranked well for over a decade with little or no changes to their keyword structure.
Look at http://www.luthierwoods.com/ as an example.
This is a site that I did in '99.
Keywords are VERY industry specific EG luthierwoods, luthier woods, tone woods and tonewoods. (All relate to the materials needed to build a musical instrument.)
I've been after the client a few times to upgrade to a shopping system but he just says the site works fine as it is, and he would not want anymore business that it currently brings him, as it is a "sideline" business.
Last I heard sales were in the neighborhood of $35k annually.
>>As markets evolve and change so do the keywords.
Perhaps not the keywords so much but the way they are used. I do see some new additions but mostly in the tech sector...EG iPod
In the way they are used Google has gone great guns with local search and results are excellent.
This means that small businesses can compete on a better than equal footing with the large corporations.
The key to this is to get your company's location on your site in a prominent position.
Look at the text I put in the header for http://latelierart.com/ then go Google "Crafts Classes Broward county" (no quotes) and you will find the site #1
Painting Classes Broward county is #4
drawing Classes Broward county #1
Sculpture Classes Broward county #4
Kids art Classes Broward county #4 and so on.
BTW the site is just over a month old and has few inbound links.
Reg
http://DotCom-Productions.com Private Reply to Reg Charie (new win) |
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