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| Jan 30, 2008 3:32 pm |
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re: re: re: Marketing help |
Eileen Brown
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Hey Reg and ALL.
>>By definition a SEO expert MUST be a good researcher as
one of the keys is to find out the best search terms.
That's why we do it all at Buddy Web Works. Months of
research in many cases. When the research is done properly
on keywords and phrases many things fall into place. The
biggest obstacle is the competition. It is in any market.
But hands on, day to day research about the competition can
take quite some time to complete, especially if you throw
branding into the mix.
Example: My newest counseling clients in Wichita, KS. When
you have clients who are professionals in many areas there
is much more than to decide "counseling, psychologists,
therapists, mental health, medication evaluation" will
work. They already had an url (but no website) that does
not include any keywords: BMSPA.biz, which is absolutely
non-descript so branding comes into play. And since there
are 12 therapists, all with a long list of specialties;
since they did not want their staff spending time on any
items, (as they simply did not have time) and know how, it
came to Buddy Web Works in one bundle. I had one contact
and she was the office staff manager. No outside marketing
firms were involved or consulted.
I uploaded the basic package last January and within 30
days almost all designated search terms on the first list
were on page one of google for no less than 250 different
key phrases. By March half of those were page one, number
one. Examples:
All #1:
depression counseling wichita ks
emdr therapy wichita ks
bipolar counseling wichita ks
cancer counseling wichita ks
dbt wichita ks
career counseling wichita ks
medication evaluation wichita ks
teen medication evaluation ks
aspergers counseling wichita ks
sexaul trauma counseling wichita ks
adoption counseling wichita ks
aging counseling wichita ks
pain management counseling wichita ks
...just to name a few off the top of my head. Needless to
say there are hundreds of terms in the #2 to # 4 positions.
Wichita is the largest metro area in Kansas (state pop:
2,764,000+, last census) and people travel from all over
the state, the USA AND foreign countries as some of the
psychologists/counselors are world-renowned. One of the
counselors is an EMDRIA approved instructor who traveled to
Indonesia and Africa this past year to teach trauma
techniques. When it happened, to Louisiana for the Katrina
disaster to train and do hands on therapy for many
survivors. Key phrase combinations for that particular site
go over 700 terms when you throw the basic terms in with
all the specialty terms and at one time my assistant
thought it was approaching 1,000 different search term
phrases. She never could decisively prove it to me
though.
There was over four months (they are not my largest client)
of intensive research before that particular website was
designed and premiered.
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>> Keywords are VERY industry specific
No duh dude! LOL.
~~~~~~~~~~~~
>>Perhaps not the keywords so much but the way they are
used. I do see some new additions but mostly in the tech
sector...EG iPod
I will beg to differ on this subject. 10 years ago SEO was
an unknown term, heck, even 5 years ago SEM (the term) did
not exist but go ahead and google THAT these days. People
who don't know sqat about SEO and SEM marketing are touting
themselves to be gurus when all they do is recommend
adwords and adsense along with blowing a lot of other
smoke. Then they attach a hefty price tag to cover even the
simplest of changes. Take the term "microwebmasters" as an
example. A word that will be creating a lot of buzz soon
and when the competition starts, look out. More imposters
will crawl out of the woodwork.
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As far as local goes instead of worldwide I have written
many articles, blog entries and posts regarding this
issue. Now that google is blogging about getting into the
local markets (ie: the deal with yellowpages) I see the
small business owners and micro-business owners losing a
lot of their marketing revenues to google through a channel
that should not exist; print media. Don't get me started.
I just had this conversation with a lawyer friend
yesterday - I begged him to keep his money in his pocket
but who the heck do lawyers listen to? Since I am not a
judge (lol) my friend will probably put out a wad of cash
for no real reason. One additional yellow page listing (or
ad) is simply NOT worth it! Those yellow pages people talk
a good scripted game but it is dishonest because the
results are so skewed out of proportion to the actual ROI
benefit. Uh oh, I got started...
Shutting up... as Laura would say.
Blessings.
Eileen :)
"The pure and simple truth is rarely pure and never simple." ---Oscar Wilde
Cowpokes: http://abhp-network.ryze.com/ Hosting: http://www.buddywebworks.com/
SEO Copywriting: http://www.buddycopywriting.com/copywritinghome/
Gift Shopping: http://www.eileenseshop.com/ (get ready for the home page music)Private Reply to Eileen Brown (new win) |
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