Scott,

It's rather obvious the Charmin folks wanted the public to take action - physical action - regarding their bathroom tissue. It's no accident that you were not only told NOT to squeeze the Charmin but that Mr. Whiffle squeezed a big package was no accident. By squeezing a bigger package as Mr. Whiffle did, you stand a better chance of self-inflating the package so it will NOT fit back on the shelf. Hence, you decide to put the package in your grocery cart to avoid further hassle of getting it back on the shelf.

The goal as I pointed out was to get the tissue IN your grocery basket. The softness of the tissue was simply an excuse you could not verify until you actually used the product. What you are squeezing when you squeeze ANY bathroom tissue is an air bubble. No one is going to know how soft any tissue is until they actually use it. The idea that you are going to know how squeezably soft Charmin is by squeezing its air bubble is nonsense.

Lamar Morgan
CDMM
707-709-8605
Attract more customers!

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