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Mar 12, 2008 8:15 pm |
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re: re: re: re: Marketing help |
Kathy Buck
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Lamar -
..and when you ran your focus group and sent them in the store to actually squeeze the Charmin - how many put it back in the shelf? How many walked away?
"Squeeze the Charmin" was a GIMMICK, top of mind awareness about it being squeezably soft - Mr Whipple always got caught squeezing the Charmin. The action was to feel the Charmin and it's softness not to inflate the packaging so it wouldn't fit back on the shelf.
It's called branding - I dont moan in the shower when using herbal Essence shampoo like commercial suggests, nor does my husband have dreams of celtic background with fair maidens and leprachauns while he uses irish spring soap.
Marketing gimmicks - not covert pre -planned actions to force you to buy as you suggest. Mere branding messages to make you think something about a product. It's associative memory at work.
Kathy Buck Mayhem Marketing (site getting face lift) Small Business Think Tank Owner http://thinktank-network.ryze.com/Private Reply to Kathy Buck (new win) |
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