Kathy,

There is no difference between squeezing any bathroom tissue while it is still wrapped in that plastic bubble. Think logically for a moment, please. You are not going to experience the softness of any bathroom tissue while in the grocery store. Why? Because you are not feeling the tissue, you are feeling the plastic balloon which surrounds the tissue.

Why don't you see Mr. Whipple squeezing a single role? Why do you see him squeezing a four-pack? Is that just a coincidence? No. It's part of a clever design. Once you squeeze a four-pack in the manner Mr. Whipple shows you as he tells you NOT to do it (drawing that invisible line in the sand you are not supposed to cross but desperately want to) the package self-inflates.

Yes, this product is being branded to the public. But, in the process, there is definitely some clever manipulation going on here. And, I confess I did not realize it until I actually went and did the "Charmin' Test." I did not purchase the bathroom tissue because it was softer than the competition. No one could make that determination in the grocery store. I purchased it for two reasons: 1) Because it was close to the same price as the competition and 2) Because I happened to have it in my hand. Remember, I could not easily fit the Charmin' back on the shelf after having squeezed and self-inflated the package. To avoid further hassle, I simply opted for the path of least resistance and dropped the package in my grocery cart.

Lamar Morgan
CDMM
707-709-8605
Attract more customers!

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