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| Mar 20, 2008 4:11 pm |
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re: re: re: re: re: re: re: re: Marketing help |
Kathy Buck
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*shakes head*
McDonald's uses feel good commercials "Im Lovin It" with a happy sound. Do you feel like that when you eat a Big Mac?
"Bob" from the male enhancement product commercials shows an extra step in his stride and happy smiling face - do you think that product has that result?
Mens Hair Dye shows a man using the product and then women flocking to him - do you think that product has that result?
State Farm Insurance promotes themselves as your good neighbor - do they all live next to you?
Branding Concepts Lamar - not covert actions.
""No! Because he wants you to get your hands on the package, squeeze it, self-inflate it and not be able to put it back on the shelf and decide to simply toss the package in the basket.""
In my 20 plus years in the marketing sector, this is this most absurd thing I have ever read. You may not disagree with the psychology of associative memory because you do not understand it nor marketing strategies PERIOD.
""Give the folks who created this clever commercial the credit they deserve. There is a lot more here than simply associative memory techniques."
I entered college in 83 - the campaign was a case study. I've never stated the campaign poor nor refused credit. I'm debunking your rational as to your views on the campaign being a covert call to action to take the product off the shelf, squeeze, inflate and then it not fitting back in original spot.
In 1978 “Please don't squeeze the Charmin!” was named by R.H. Bruskin Associates as the most recognizable advertising slogan among those tested—being identified by eight out of 10 persons.
People have a poor enough view of what marketing is all about, your just fueling it with your perceptions of a campaigns intentions. I mean really - 20 some years ago a group of clandenstine marketing folks met in closed session to think of a way to force people to purchase.."John" flew out of seat and announced " We'll package it so people will want to squeeze it then it will inflate so they can't fit back on shelf and they will have to buy..and will get this grocery guy character to say "Don't Squeeze the Charmin to make people want to do it"" ..."John" is now retired in the Bahamas, living off of residuals of Mr Wipple.
Gimme a break.
Kathy Buck
Mayhem Marketing
(site getting face lift)
Small Business Think Tank Owner http://thinktank-network.ryze.com/Private Reply to Kathy Buck (new win) |
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