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Sep 05, 2009 6:09 pm |
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re: re: re: re: Google Creating Problems in PR World |
Scott Wolpow
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A press release is used to inform the public about news. It can be borderline advertisement when announcing a new product or service. Sometimes a special sale may even merit a release, though I think it lacks the test of newsworthiness. A SMR is still part of a press release, no matter how you try and change the words. Yes a link is great to track an ADVERTISMENT. One used to have companies that teared out articles from news papers and that was how you measured how well your PR firm was doing. Nowadays there is little to no accountability. What you are really seeking to do is game the search engines or get free advertisements. A truly skilled PR agent can get their clients in real media with original articles, based on the release.Private Reply to Scott Wolpow (new win) |
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