Scott,

When the Hillside Singers got together on that hillside to sing about teaching the world to sing in perfect harmony, they were selling the idea of international friendship by way of sharing a bottle of Coca-Cola. That was definitely an ad. Yet, it became newsworthy. And, I believe in a small way may have helped to bring the Vietnam War to an end.

When Coca-Cola announced in a press release that it had purchased Minute Maid Orange Juice, that was news - especially to shareholders of both Coca-Cola and Minute Maid.

Now, could both the Coca-Cola ad and the Coca-Cola press release exist in the same online space effectively and not cause a problem? I think they can. In fact, I think one can successfuly be linked to the other. I think you can successfully go from a display ad to a press release - especially when the press release is an SMR.

After all, if you look in just about any printed publication, you are likely to find both stories and advertisements featuring the same businesses. This is nothing brand new. It is simply a new twist on an old idea - a business that both advertises itself and provides news about itself at the same time and in the same proximity.

Lamar Morgan
CDMM - Synergistic Business Marketing
707-709-8605
Need PR?...Call Lamar!

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