Scott,

If you have a fine dining establishment with plenty of customers, you are absolutely correct. Pictures in menus are not needed. Pictures on the wall showcasing the restaurant or area are not needed. But, if your own customers...your own employees have been urging you for THREE YEARS to upgrade the restaurant's image and you are $14,000 in debt for just one month, I think action should be taken.

If the only monthly publication that regularly spouts off what the restaurant has to offer offers a contest to give it a new name and goes from The HVLA View to the HVLA Views, I think there is a problem - especially if the declared winner of the contest never actually entered the contest. You know what declaring someone a contest winner who never even entered the contest is called? It's called "fraud." And, you know what is even more pathetic? People in this community know it and they don't care.

Why is this restaurant losing money? It's not that the restaurant does not have pictures of food in its menus. It's because the restaurant refuses to listen to what its community wants and needs. The restaurant sets its own agenda based on what it wants to do...not on what the community demonstrates it needs. The Greenview Restaurant focus's inward. A good restaurant's focus is outward.

Lamar Morgan
CDMM - Synergistic Business Marketing
707-709-8605
Need PR?...Call Lamar!

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