Scott,

I appreciate your honesty. You said you believe Twitter to be a fad. When does something stop being a fad and start being simply a product or service? Do you consider a frisbee a fad? That Whamo piece of plastic has become a sporting event. Do you consider Skype to be a fad? It was purchased by Ebay for nearly 4.2 billion dollars.

Would you really be insulted if you were given a Poken at an IBM conference and someone asked to share contact information with you using that device? I don't see a reason not to like the device if sponsors of a conference paid to purchase it for you. This is not a hypothetical situation. It's happened repeatedly at IBM conferences. Businesses large and small seek branding opportunities. Poken is out there helping businesses of all sizes do that type of marketing. The type of branding Poken is engaged in just may be a lot more powerful and cost-effective than putting your business name on a T-shirt.

I saw David Letterman interview Kevin Spacey on Late Night with David Letterman about Twitter. Because David Letterman makes a joke about what Kevin is doing with his cell phone you conclude that Twitter is a fad? David Letterman is a comedian - not a marketing expert. He is paid big bucks to make fun of serious issues. And, sometimes, as with the Sara Palin incident regarding her daughter, he sticks his foot in his mouth and has to pull it out. Seth Godin, on the other hand, is a marketing expert. He founded Squidoo. His service is intertwined with what Twitter is doing. And, so is Facebook and many other online social media services. Do you honestly think all those services would willingly attached their service and reputation to Twitter if they thought Twitter was nothing more than a fad?

Lamar Morgan
CDMM - Synergistic Business Marketing
(707)709-8605
Need PR?...Call Lamar!

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