Scott,

You are creating a restaurant system. Does that mean the system works on a per restaurant basis? If so, my question is coming from a third-party perspective. It's not the restaurant that really does the work - with the possible exception of a phone call from the restaurant chef (for the purpose of branding) - it's the third party. The third party handles all of the data.

I understand that there are doctors and dentists who use cell phones to notify their patients when it's time to come for an appointment. Patients receive a text message on the cell phone and press "C" on the phone to let the doctor or dentist know they will be coming for the appointment. Perhaps this could be applied to a restaurant scenario. A restaurant has left-over food. They prefer to sell it at a discount before it goes bad. So, a message goes out to all the double opt-in fans of the restaurant to "come and get it."

Is this even being done successfully in the restaurant world? I really do not know.

Lamar Morgan
CDMM - Synergistic Business Marketing
(707)709-8605
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