Scott,

Why should a person spend time in the effort to do a Carrotmob event? Answer - Two reasons:

1)You want live in a "green" eco-friendly environment.

2) You want to profit from living in a green eco-friendly environment.

The whole idea behind the Carrotmob mentality is that businesses will do whatever brings them to most profit. The whole idea is to make being "green" financially rewarding. If the business community sees for itself there is a profit motive behind being green, more businesses will want to become green. The "carrot" here is actually money. However, the biggest beneficiary may indeed be Planet Earth.

Lamar Morgan
CDMM - Synergistic Business Marketing
(707)709-8605
Need PR?...Call Lamar!

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