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| Dec 21, 2009 5:12 am |
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re: re: re: re: Anyone NOT want a Carrotmob Experience? If not, why not |
Lindy Asimus
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Okay I've taken time out to go investigate this Carrotmob thing.
First of all, you might be surprised to know that Carrotmob is about social responsiblity in business and promoting Green practices to be adopted by business.
Imagine my surprise.
This is a 'giving back' kind of enterprise with which a business can participate, and move toward more socially
responsible way of operating the business. Presumably,
this is it's own reward.
If a business owner is philosophically inclined to this
as a value, there could be good reason to get involved. There may be potential for a little publicity as a result, but the doing - or not doing - should probably be around the meaning that the business owner has around running a less energy-wastful, business, and gaining rapport with customers who share a value for this. Of course these movements toward more energy-efficient practices can be a good financial investment in the long term, so that can be a secondary gain.
In working with business clients, I think there is merit in considering the energy use of the business, and where it is possible to improve in this area, then there is good reason to do so. I would of course, like to see this improvement in all areas of a business, as part of an overall review and implementation of 'better practice'.
In the case of Carrotmob, since the "winner" seems to get a visit from the mob it would seem most appropriate for retail businesses, but I am not really across the topic well enough to say that it is not workable for other businesses too.
Having decided to get involved in a Carrotmob, I wonder how the businesses move through identifying and implementing the changes they promise to make.
Lindy
http://www.lindyasimus.com
Private Reply to Lindy Asimus (new win) |
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