Scott,

What motivates people to train for the Peachtree Road Race every year in Atlanta on the Fourth of July? People don't get paid to run the race. In fact, they have to pay to enter. It's the exact same race every year. It does not change. The only thing anyone gets is a T-shirt for going the distance of the race. Why do you suppose some folks even fly into Atlanta just to run that race on what is often one of the hottest days of the year? People have actually died running that race. Why is it even allowed to continue? Every year you see ambulance units and paramedics along Peachtree Street(the course route) parked and prepared to assist runners who may collapse from the intense heat.

Why do people WANT to run this race? The short simplistic answer is that people CARE about the race. People want this race. For many, it has become a family tradition. People not only come out to run the race, they come out to watch the folks who chose to run it. They pass out cups of water to the runners. They squirt them with a garden hose as they pass by. It is an amazing bonding experience. It is a great money-maker for the Atlanta Track Club. But, I dare say profit is not their only driving motivation.

And, so it is with a Carrotmob event. Financial gain is NOT the only motivation here. There are other factors at work that entice people to freely give of their time. Making the business community more "green" (environmentally friendly) happens to be a big motivator out here in California. I think you actually said it was BIG in New York City as well.

Should you get involved with a Carrotmob event? I don't know that you have the time. However, there might be a way that you could incorporate some of the activities to which you are already committed into connecting in some fashion with a Carrotmob event that someone else is putting together. It's a lot easier to endorse someone else's parade than to put one on yourself.

Lamar Morgan
CDMM - Synergistic Business Marketing
(707)709-8605
Need PR?...Call Lamar!

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