Lindy,

I am in total agreement with you. When people run a road race they do it for a reason. But, not everybody does it for the same reason. Is that a problem? No, not for the one who runs the race.

And, so it is with a Carrotmob. Not everyone engages in the activity with the same motives. Some folks are involved with it because they have a part to play in telling the competing businesses what environmentally friendly changes they must make to their business. Somewhere in that Carrotmob process someone is being paid to make environmentally friendly changes to a business. Meanwhile, you have an antivist or numerous activists, who are stirring up a crowd of folks to participate at some point in a Carrotmob event.

I could be mistaken, but I believe there is a huge voluntary involvement with any Carrotmob event.

Lamar Morgan
CDMM - Synergistic Business Marketing
(707)709-8605
Need PR?...Call Lamar!

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