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Un-Marketing
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| Apr 11, 2005 1:48 am |
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re: Why teleseminars? |
David Badurina
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Hey Ron,
I think they're pretty popular for a few types of businesses and for a few reasons.
A lot of people are still uncomfortable with Mp3 downloading (actually, downloading in general). If people have trouble downloading a file, they're not going to be big on podcasting.
Telephone's easy. Press numbers, listen. To a lot of people, downloading a file is a monstrous task that takes an hour from their life and replaces it with stress and frustration as they somehow manage to save the file, then can't find it. Then when they do find it, they don't know what to do with it. Or their speakers aren't turned on. Or they don't have speakers.
In my tech support days, I supported users in all of the above scenarios, "Sorry ma'am, you have to have speakers in order to listen to music."
The other part of this is from the perspective of the person creating the audio. A telephone is easy enough to speak into, recording an Mp3 perhaps not so. For those of us with good equipment (I have a high-end digital headset specifically to record quality tutorial videos) and some recording know-how, it's not a big problem. For other people, the quality is worse on those $10 mics that you get at Radio Shack than on a telephone.
There are many more reasons and for each biz it's different. If I know I have many net-savvy customers, I'll give them an Mp3 and they're fine with it. If I don't, the good old telephone is best because it saves all of us some frustration.
David BadurinaPrivate Reply to David Badurina (new win) |
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