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Un-Marketing
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| May 07, 2005 12:25 am |
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Soft marketing help needed |
Gregory Allan
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>I HATE marketing.
Then you are doing the wrong kind of marketing! Marketing
can be fun and there are as many choices as there are
diversities in people.
>I have gotten comments from readers who say they like
>my style of writing. I am hoping that they will then
>check out my books as well.
Excellent. You are off to a good start then.
The real question
I have for you is 'how are you replying to those people?'
What are you saying to them? Are you simply saying 'thanks'
and moving on to something else?
Here's my point. When someone takes the time to provide you
feedback that is a GOLDEN opportunity that 95% of so called
marketers completely waste.
In fact, go one step further and come up with creative
ways to inspire even more feedback. Then make a serious
effort to connect with those people and get some dialogues
going.
Marketing can simply be the act of creating relationships.
And no you do not have to meet them face to face to do it
either.
Don't get me wrong. Can going out and meeting people help
your business? Absolutely. Of course.
But is it your only option? Not even close.
Sounds to me you are expecting things of yourself that do
not fit your personality.
Having said that though. You do have the power to accomplish
anything you want and you CAN do things you currently
consider uncomfortable.
>I don't have a persistence bone in my body, I guess.
>And I have seen the results of being persistent,
>I just can't do it.
>Any suggestions? Thoughts? Help?
Yes. Get rid of that defeating attitude! Stop selling your
Self short. As long as you tell yourself such hogwash
then it will always remain true.
Instead of 'I just can't do it'
turn it into 'I KNOW I can do it with the right attitude'
Sorry if I am oversimplying things here. I know it is a bit
of a cliche but really, let's get serious for a minute.
Most people who ever accomplished great things were NOT
anything special.
Attitude is what makes the difference.
And I won't even get into my ideas for how many other ways
you could be using your skills. I could go on and on.
You want to get physical distribution. Great, nothing
wrong with that goal.
But if you are worried about others standing in your way
(like store owners saying 'no') then consider
removing them from the picture altogether.
Am I saying you should just become another ebook author?
Not exactly. But consider the more unorthodox ways of
promoting and selling yourself.
You are a writer. Excellent. You could create an email
course series for one of your stories.
You could create a membership site that charges a modest
monthly fee.
You can create ebooks and go the extra mile by offering
resale rights to a few key people.
(tip: Giving your ebook or course, article, etc.. away
to the 'right' people for FREE can spread your name
recognition around in a matter of weeks. Then the next
product you have people will BEG to buy off of you.)
There are a million and one ways you can exploit your
abilities so please do not sell yourself short.
I would be happy to help you in any way I can.
Greg
Private Reply to Gregory Allan (new win) |
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